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Preparing Your Home

Preparation Should Improve Your Return

There is almost always something that could be painted, repaired, replaced, updated, landscaped, staged or improved before a home comes to market.

The important question is not what could be done. It is what should be done.

I approach preparation as an investment decision. The return is not measured only by whether a seller receives back every dollar spent. Preparation may:

  • Improve buyer response
  • Broaden the home's appeal
  • Reduce objections
  • Help a property sell more quickly
  • Protect negotiating leverage once an offer is received

Just because something can be improved does not mean it should be.

My Approach to Preparing a Home

  1. Decide What Is Worth Doing
  2. Use Staging With Purpose
  3. Consider Timing

1. Decide What Is Worth Doing

The right preparation depends on the property, the likely buyer, competing homes, market conditions and the seller's objectives.

Some work may remove a meaningful objection or improve the way a home competes. Other work may add expense, delay or disruption without enough benefit to justify it.

Every recommendation should have a reason.

Long & Foster Lift

When worthwhile preparation is needed, sellers may have access to Long & Foster's exclusive Lift program, which can help fund a broad range of eligible pre-listing expenses with repayment generally deferred until the home sells.

Learn more about Long & Foster Lift →

2. Use Staging With Purpose

Staging should have a purpose. In many homes, it can enrich the overall appearance and the experience of a prospective buyer. In others, its greatest value is helping buyers understand how an unusual or less obvious space can function.

A room that is difficult to visualize when empty can become much easier to understand once furniture establishes scale and use. On the other hand, a home that already presents well may need very little.

Staging should enhance a buyer's experience of the property.

3. Consider Timing

When a home is ready, I recommend getting it to market.

Preparation has a time cost. Work that is unlikely to materially improve the outcome can have two costs: the money spent on it and the delay it creates.

Preparation should improve the home without unnecessarily delaying the opportunity to sell it.

Do What Matters. Skip What Does Not.

The best-prepared home is not necessarily the one on which the seller spent the most money. It is the one where the work was worth the investment.

Preparation is an investment. Every dollar and every week should have a reason.